Welcome

Hi there! Welcome to The Better Drinks Co. Here, ‘better’ isn’t just a word, but a promise - to deliver better drinks for everyone everyday! It’s also a challenge to simply be better at everything we do – from ensuring our people are home safe everyday, to how we source and manufacture our drinks, right through to finally delivering them to our customers so they can refresh their shoppers.

Since way back in 1999, when we started out as Charlie’s, we’ve been making and marketing a whole range of premium, Not From Concentrate and Organic drinks. We’re still based in New Zealand, with production sites in NZ and Australia, and we sell our drinks all over the world! So have a look around the site to find out what we’re all about. And if you have any questions, or you’d like to chat, feel free to get in touch with the team or pop into our office for a drink. We’d love to hear from you.

The Ultimate Refresher - New from Charlie's

News Image

Here's the latest creation from the clever blokes in our juicing shed - Charlie's Iced Coolers. As usual we started with the good stuff - our delicious Not From Concentrate juice, some pure water and a light hint of natural cane sugar. Then we got a little bit fancy-pants and spruced this all up with some Coconut Water or real brewed Green Tea. See, we reckon Coconut Water's the perfect natural hydrator, while of course the brewed Green Tea is the best we could find - both blended to perfection to give that light refreshing twist that makes you go "aaaahh". Charlie's Iced Coolers are popping up in supermarkets and cafes all over the place, so keep your eyes peeled and get your hands on some to see what we mean for yourself.

Things we make

brand Charlie's on Facebook

One day, way back in 1999, three mates (Marc, Stefan and Simon) got to talking about orange juice, or rather, the stuff that passed for orange juice – a dodgy soup of preservatives, additives and gluggy concentrate that came from who knows where.

They thought people should make orange juice from, well, the juice of oranges.

So they did. And that's how Charlie's was born. Now we make a few more bits and pieces, like our Old Fashioned Quenchers, Kids juice drink pouches, Whole Fruit Smoothies, Honest Fizz, Iced Coolers, and Honest Water. Even though we've got a bit on, making all of that, we're still true to those same principles. That's why we never use concentrates, preservatives, additives or anything unnatural. We call it being Honest. And that seems to be just how you like it.

product photo
brand Phoenix on Facebook

Here at Phoenix, we've been committed since day one (yep, back in 1986) to our craft, striving to create something original, delicious and better. Organic drinks, with a splash of soul – our products are a natural choice for people wanting to choose better.

Our drinks are independently certified organic by BioGro, so you know you're getting the real deal – whether it's one of our fruit or vege juices, a sparkling juice drink, a Phoenix Good Energy or one of our delicious soft drinks.

From our products, to our relationships with charities and the music scene, we put love in. Hope you feel it.

product photo
brand

Lovingly made in New Zealand, Juicy Lucy has a juice for any taste – and speaking of taste, they're all delicious. Made using the highest quality ingredients and with no added preservatives, Lucy's Orange Juice can be found in selected supermarkets across New Zealand, and the whole range is available for food service.

product photo
brand TI Tonics on Facebook

Thirsting for change? Welcome to the Ti Tonics, a brave new world of functional, healthy beverages… A range of all natural drinks that combines subtle flavours with the power of science to deliver advanced natural hydration.

Each Ti Tonics blend is carefully crafted to combine a subtle fruity flavour with a highly concentrated blend of polyphenol ingredients made from grapeseed and white tea, which give the Ti Tonics range its incredible antioxidant powers.

Super low sugar, super high antioxidants, super natural ingredients - try our super teas for yourself!

product photo
brand

At the Real Iced Tea Co. we use the perfect blend of real fruit brewed with real tea leaves to create a lighter style of iced tea that's easy to drink on any occasion. Our Peach, Lemon, and Green Tea & Citrus Real Iced Teas contain only natural flavours and colours, with no preservatives or artificial sweeteners added…. making them refreshingly Real.

product photo
brand

Many years ago, tea was a valuable commodity transported by ship. The ship's captain was often presented with some of the finest teas for his personal use. This supply was his “stash”, stowed away carefully as his private reserve. Today, “stash” is still used to describe something put away carefully because of its preciousness. This is where Stash Tea gets its name – a range of delicious black, green and herbal teas, carefully sourced from around the world. From Earl Grey to Chamomile, all Stash Teas are 100% natural and refreshing.

product photo

Our Team

Choose the country you want to browse

Filters:
Profile Photo

John Evans
Group Operations Manager
Profile Photo

James MacVicar
General Manager Sales & Marketing
Profile Photo

Simon Beuth
Senior Manager Finance
Profile Photo

Andrew Sutherland
General Manager Sales - Australia
Profile Photo

Simon Neal
Logistics Manager
Profile Photo

Steve Cook
Group Marketing Manager
Profile Photo

Craig Cotton
CEO – 'Creating Exciting Opportunities'
Profile Photo

Craig Pettigrew
Group Manager International
Profile Photo

Michael Tutty
National Sales Manager - Route
Profile Photo

Celeste O'Hara
National Field Manager
Profile Photo

Chris Glazewski
Key Account Manager - Route
Profile Photo

Kriston Batistich
Territory Manager - Auckland CBD
Profile Photo

Ryan Carter
Sales Manager - Route
Profile Photo

Stacey Ingram
National Account Manager - Route
Profile Photo

James Bradley
Territory Manager Auckland
Profile Photo

Jessica Faithfull
BDR - Auckland East & South
Profile Photo

Kahn Hart
BDR - Auckland North
Profile Photo

Richard Graham
BDR Auckland West
Profile Photo

Aaron Beck
BDR Wellington
Profile Photo

Haidee Johnson
Territory Manager Wellington
Profile Photo

Shaun Clouston
BDR - Christchurch
Profile Photo

Tony Hrstic
National Sales Manager - Grocery
Profile Photo

Blair Ross
National Account Mgr - Progressive
Profile Photo

Shane O'Rourke
National Account Mgr - Foodstuffs
Profile Photo

Nikki Hogarth
Key Account Executive
Profile Photo

DJ Sinton
Territory Manager Auckland
Profile Photo

Kelly Hooker
Territory Manager Auckland
Profile Photo

Jake McGowan
Territory Manager Waikato
Profile Photo

Shannon Collingwood
Territory Manager Wellington
Profile Photo

Tracy Murphy
Territory Manager Lower North Island
Profile Photo

Tania Shankland
Territory Manager South Island
Profile Photo

James MacVicar
General Manager Sales & Marketing
Profile Photo

Steve Cook
Group Marketing Manager
Profile Photo

Jocelyn Anderson
Trade Marketing Manager
Profile Photo

Emma Punter
Phoenix Brand Manager
Profile Photo

Tracey King
Ti Tonics Brand Manager
Profile Photo

Tim Hamilton
Brand Designer
Profile Photo

Rachel Jones
Customer Services Team Leader
Profile Photo

Jimmy Batchelor
Customer Services Representative
Profile Photo

Shelley Maxwell
Customer Services Representative
Profile Photo

Simon Beuth
Senior Manager Finance
Profile Photo

Kate Sucich
Finance Manager - Operations
Profile Photo

George Gordon
Commercial Manager - Sales & Marketing
Profile Photo

Lady Rudolph
Credit Control - Grocery
Profile Photo

Liane Telgheder
Credit Control - Route
Profile Photo

Caroline Karton
Accounts Payable
Profile Photo

Alan Ni
Finance Support & Payroll
Profile Photo

John Evans
Group Operations Manager
Profile Photo

Phil Pease
Production Manager
Profile Photo

Mark Mors
Production Supervisor
Profile Photo

Amit Mistry
Quality Technologist
Profile Photo

Amrita Krishna
QA Officer
Profile Photo

Bo Gilbert
Engineer
Profile Photo

Simon Neal
Logistics Manager
Profile Photo

Lex Dale
Warehouse Manager
Profile Photo

Andrew Sutherland
General Manager Sales - Australia
Profile Photo

Murray Thomlinson
National Business Manager Key Accounts
Profile Photo

Louise Gardner
Business Development Manager - QLD
Profile Photo

William Gatzonis
Business Development Manager - VIC & TAS
Profile Photo

Taari Ropata
Key Account Executive
Profile Photo

Tianna Matulick
Customer Services
Profile Photo

John Orchard
Manufacturing Accountant
Profile Photo

Kristy Vriends
Financial Assistant
Profile Photo

Kym Baldock
General Manager Australian Operations
Profile Photo

Shaun Wegner
Procurement & Planning Manager
Profile Photo

Derek Pfitzner
Production Manager
Profile Photo

Shu Yin Ee
Food Technologist
Profile Photo

Dianne Reid
Quality Technologist
Profile Photo

Michael Catalano
Quality Technologist
Profile Photo

Ben Lynch
Warehouse Manager
Profile Photo

Stewart Ricketts
Storeman

Sell the Good Stuff

So, you want to sell the good stuff? We couldn’t be happier to work with you. Just send a few details our way – like your name, your phone number, and where in the world you are – and we’ll get in touch. (See, this form magically appears in Shelley’s inbox, and she’ll send you some info – or, she’ll get Ryan, Celeste, or Michael (our Route Sales maestros) to give you a call.) Expect to hear from us within the next three days or so.

Thanks! We'll be in touch...

Worldwide Distributors

Want to know where your local distributor of our delicious drinks is? Look no further. Here are our distributors, filling Good Fridges around the world:

Choose the country you want to browse

The Better Drinks Co
  • DDI: 09 837 6740
  • Fax: 09 837 6759
  • Address: Auckland
Bidvest
  • DDI: 09 520 8050
  • Fax: 09 520 8051
  • Address: Nation-wide
  • Website: View site
Ash Distributors
  • DDI: 09 401 6157
  • Fax:
  • Address: Northland
Penguin Wholesalers (Food First)
  • DDI: 09 438 1900
  • Fax: 09 438 5245
  • Address: Whangarei
  • Website: View site
On The Run Distributors
  • DDI: 09 430 3215
  • Fax:
  • Address: Whangarei
Great Goods
  • DDI: 09 238 5858
  • Fax:
  • Address: Auckland
  • Website: View site
Coastal Distribution
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Monaghan Enterprises Ltd
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
C Lucas Ltd
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Dairy On Demand
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Darryl Mercer
  • DDI: 09 295 2700
  • Fax: 09 299 8585
  • Address: Auckland
Zurich Milk
  • DDI: 09 573 5222
  • Fax: 09 573 5888
  • Address: Auckland
  • Website: View site
Gulf Islands Foods (Food First)
  • DDI: 09 372 5547
  • Fax:
  • Address: Waiheke Island
Beverage Distributors Ltd
  • DDI: 07 850 9003
  • Fax: 07 850 9322
  • Address: Hamilton
Provida Foods
  • DDI: 07 849 2800
  • Fax: 07 849 4633
  • Address: Hamilton
  • Website: View site
D & M Lowry Distributors
  • DDI: 07 543 1414
  • Fax:
  • Address: Tauranga
C & G Distributors
  • DDI: 07 541 1511
  • Fax:
  • Address: Tauranga
Kathy Pain Distributors
  • DDI: 07 378 6833
  • Fax:
  • Address: Taupo
Country Foods
  • DDI: 06 867 4347
  • Fax:
  • Address: Gisborne
First Light Frozen (Food First)
  • DDI: 06 868 8179
  • Fax:
  • Address: Gisborne
Peter Johnston Distribution
  • DDI: 06 878 4246
  • Fax:
  • Address: Hawkes Bay
Totally Food
  • DDI: 06 757 5689
  • Fax:
  • Address: New Plymouth
Stevos Distribution (Food First)
  • DDI: 06 343 8348
  • Fax: 06 343 8165
  • Address: Wanganui
Anchor Manawatu
  • DDI: 06 353 3916
  • Fax:
  • Address: Manawatu
Holy Cow
  • DDI: 06 355 5812
  • Fax:
  • Address: Kapiti Coast
Mad Cow
  • DDI: 06 355 5812
  • Fax:
  • Address: Wairarapa
Natural Choice
  • DDI: 03 547 4696
  • Fax:
  • Address: Nelson
EA & SJ Wratt
  • DDI: 03 578 4854
  • Fax:
  • Address: Blenheim
G & L Distribution (Food First)
  • DDI: 03 768 4994
  • Fax:
  • Address: Greymouth
Terrace Distributors
  • DDI: 03 442 9156
  • Fax: 03 442 6123
  • Address: Queenstown
  • Website: View site
Southern Distributors
  • DDI: 03 453 4471
  • Fax:
  • Address: Dunedin
Anchor Otago
  • DDI: 03 455 6551
  • Fax: 03 453 5714
  • Address: Dunedin
Link Food Service
  • DDI: 03 455 9025
  • Fax:
  • Address: Dunedin
Anchor Southland
  • DDI: 03 214 5310
  • Fax: 03 216 3091
  • Address: Invercargill
Soulfresh
  • DDI: 1300 458 423
  • Fax:
  • Address: Nation-wide
  • Website: View site

Working at The Better Drinks Co

LinkedIn.com
To see what it's like to start at The Better Drinks Co, take a look at our on-boarding sheet - everyone who starts working with us gets one. It's how we get to know you and show you what we're all about. Plus, we’re working on a video to show you even more about how great it is to work here (did we mention we have a slide?). Making awesome videos can be tricky though, so while we’re working away on that, check out our vid below about the time we gave away free Charlie’s drinks in Wellington. It’s worth a watch.

Available Positions

Here's where you'll find details of people we're looking for at the moment. But you can get in touch with us any time – we're always keen to hear from people who reckon they'd love to be a part of our team. Head to our Talent Magnet site and fill out a few bits and pieces – that way, we've got all your details on file, so you're first in the queue when a job comes up.

Assistant Brand Manager
  • Location: Auckland, New Zealand
  • Work Type: Permanent

Here at The Better Drinks Company – 'Better' isn't just a word – but a promise and a challenge. A promise to give everyone a better choice, wherever and whenever they're thirsty and a challenge to deliver a better range and to be better at everything we do. If you are looking to put a few big ticks in your marketing CV then we might have the role for you. We love to give stuff a go, and let our team get stuck in giving things a try too. We don't really do hierarchies, so this is a great development role where you can get huge exposure to a wide range of marketing, sales and events and learn on the away. We are looking for someone to join our marketing team, and basically help us get our great brands to more Kiwis and Aussies. The role is really broad, so a description won't do it justice, but we are looking for someone that Loves to get stuff done Isn't precious about who does what Can work on heaps of things and once Wants to build a career with us. Basically, you will be able to display our core values, what we call our Vitamin C's, of being Committed, Commercial and Creative. Your key responsibilities will include: Working with the marketing, sales and trade marketing teams on product launches Working on Social media content Taking the lead on sponsorship activation with events Mucking in as needed, with anything from product demos, merchandising, filling fridges and running reports Ideally you have some experience working in a fast paced team, with potentially some FMCG experience to help. We're moving pretty quickly on this role, so don't be shy, drop us a line with why you will make us Better!

Apply Now
Brand Manager
  • Location: Auckland, New Zealand
  • Work Type: Permanent

Looking for a new Charlie ! Here at The Better Drinks Company – 'Better' isn't just a word – but a promise and a challenge. A promise to give everyone a better choice, wherever and whenever they're thirsty and a challenge to deliver a better range and to be better at everything we do. One of our team has got the call up to the All Blacks – hard to not let him take that really! Well, technically he won't have numbers on his back, but he will be working with them…. This means that just as the summer fruit season is coming, we too are looking for a new Brand Manager to join us and bring our great brands to life. We are looking for someone that; Loves to get stuff done Doesn't mind getting their hands dirty on the way through. We don't really do hierarchies here, so we all muck in when needed Can take ownership of a task, and work with the team to make it happen. Basically, you will be able to display our core values, what we call our Vitamin C's, of being Committed, Commercial and Creative. Your key responsibilities will include: Working with our Sales, Production and Trade Marketing teams to bring new products to market Managing project P&Ls so we deliver what we say we will Working with external agencies and events companies to bring our brands to life for thirsty Kiwis and Aussies You will have had some good FMCG experience ideally, and know your way around Aztec and Nielsen, and you'll be able to exhibit a good track record of working in a cross functional team to make things happen. We're moving pretty quickly on this role, so don't be shy, drop us a line with why you will make us Better!

Apply Now

Get in touch

Looking to have a chat about our business, our great products, or how we do things? We'd love to hear from you. Check out Our Team above to find who you're looking for, or give us a ring on +64 9 837 6740 – you'll get Rachel or Shelley, who'll be happy to have a yarn. But if you'd rather, you can just send a few details our way using our handy form below and we'll get back to you within three days (this form heads off to Shelley, who'll give you a ring or send an email back your way – or, she'll pass it on to someone else in the team who can help).

NEW ZEALAND

Registered Office

  • Suite 101,
  • The Axis Building,
  • 1 Cleveland Road,
  • Parnell, Auckland 1052

Postal Address

  • PO Box 37565,
  • Parnell, Auckland 1511,
  • New Zealand

Phone

09 837 6740

Facsimile

09 837 6759

AUSTRALIA

Registered Office

  • 29 Kernich St,
  • Renmark,
  • South Australia

Postal Address

  • PO Box 34,
  • Renmark
  • SA 5341

Phone

08 8586 1700

Facsimile

08 8595 1688

Thank you!

Homing pigeon is on his way.

Dear The Better Drinks Co.